|Marketing management involves design and oversees various environmental scanning and competitive intelligence processes to help identify trends and inform the company's marketing analysis. Marketing management employs various tools from economics and competitive strategy to analyze the industry context in which the firm operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value.
International Journal of Economics & Management Sciences is the best open access journal on marketing management. All published articles are permanently archived and available at OMICS Group website in HTML, Digital, Audio and PDF formats. All the submitted papers undergo a stringent peer-review process that aims to improve and maintain the International standards both in terms of novelty and content.
OMICS Group publishes the best open access journals and offers free access to quality and original research work to the scholarly community. OMICS Group International through its Open Access Initiative is committed to make genuine and reliable contributions to the scientific community. OMICS Group hosts over 700+ peer-reviewed journals and organize over 3000+ International Scientific Conferences annually all over the world International Journal of Economics & Management Sciences provide an ongoing continuing education series providing topical reviews and updates relevant to Investment, Marketing Management, Economics of Standards, Modern Inputs, Technological Change, Microfinance, etc