|Marketing management involves design and oversees various environmental scanning and competitive intelligence processes to help identify trends and inform the company's marketing analysis. Marketing management employs various tools from economics and competitive strategy to analyze the industry context in which the firm operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value.
Strategic Marketing Management focuses on appraising go-to-market programs and designing integrated strategic marketing plans. A good marketing management should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing management is the foundation of a marketing plan. Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
International Journal of Economics & Management Sciences is one of the best peer reviewed journals on marketing management. The Journal aims to provide the highest possible standards of publication by scrutinizing the papers through peer-review assisted by the eminent experts from all parts of the world. At least two independent reviewers approval followed by editor approval is required for acceptance of any citable manuscript.
OMICS International is devoted to the prompt publication of original findings of the highest scientific priority and value that provide novel insights into mental health and human resilience. OMICS Group hosts over 700+ peer-reviewed journals and has organized over 3000+ International Scientific Conferences all over the world. Peer Review processing is performed by the editorial board members. International Journal of Economics & Management Sciences encourage the submissions in the areas of managerial economics, financial economics, public finance, econometrics, green economics, political economy, resource economics, population economics, economic growth, national income, fiscal and monetary policies etc.