Marketing management involves design and oversees various environmental scanning and competitive intelligence processes to help identify trends and inform the company's marketing analysis. Marketing management employs various tools from economics and competitive strategy to analyze the industry context in which the firm operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value. Marketing management employs various tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.
International Journal of Economics & Management Sciences is one of the top indexed journals on marketing management. All published articles of this journal are included in the indexing and abstracting coverage of Google Scholar, JournalSeek, Media Finder, Open J-gate, DOAJ and Polymer Library.
Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's Marketing management. It often finds it necessary to invest in research to collect the data required to perform accurate marketing analysis.
OMICS Group International is an amalgamation of Open Access distributions and overall worldwide science meetings and occasions. Articles published in International Journal of Economics & Management Sciences represent a clear advance over previous studies and has the potential to generate exciting future research. Excellent review process is performed by the editorial board members and peer reviewers through the online system like Editorial Manager System. OMICS presents user friendly/feasible website-translation of published paper to more than 50 languages. It enables to choose the language of interest to read the articles, which enables worldwide communication with researchers in a variety of languages.
Last date updated on June, 2014