Marketing management involves design and oversees various environmental scanning and competitive intelligence processes to help identify trends and inform the company's marketing analysis. Marketing management employs various tools from economics and competitive strategy to analyze the industry context in which the firm operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value.
The extent of a business' marketing management relies on upon the size of the business and the industry in which the business operates. Effective marketing management will utilize an organization's assets to build its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value. The application, tracking and review of a company's marketing resources and activities depend on marketing management. By investigating the center ideas and devices of contemporary marketing management from business division and item situating to dissemination channel outline and correspondences this system prepares you to create your powerful client driven showcasing technique.
International Journal of Economics & Management Sciences is one of the top journals on marketing management. It publishes the original research and reviews dedicated to provide a rapid turn-around time possible for reviewing and publishing and to disseminate the articles freely for research, teaching and reference purposes.
OMICS International journals have over 15 million readers with strong editorial board which contains over 50,000+ editorial board members that ensure a rapid, quality and quick review process. International Journal of Economics & Management Sciences is one of the top journals of OMICS group which contributes emerging research in the area of Telecommunications, Currency, Life marketing, Inflation, Stock Exchange, Exchange Rate etc. As a scientific organization, the OMICS International carries the vision to present the authentic free-to-view scientific literature to the scientific community. Archived online transactions of OMICS Group provide the International scientific community with immediate and permanent access to individual papers.
Last date updated on June, 2014