|Arts and Social Sciences Journal is one of the best journals in Marketing around the globe. The journal aims to publish original research and review articles to advance the scientific knowledge of the related field. Marketing is an art of communicating the value of a product or service to potential customers for the purpose of selling that product or service. It can be observed as an organizational utility and a set of methods for creating and delivering value services and products to customers coherently benefiting the organization. OMICS Group is among the leading open access publishers with around 700+ peer-reviewed journals with best and quality peer-reviewed articles. It has more than 50,000+ editorial board members in its Editorial board and many expert reviewers to carry rigorous peer-review process. Apart from this OMICS Group organizes more than 3000+ International Scientific Conferences across the globe.